I am an entrepreneur with a 30 year history of both business successes and failures.

For the last little while, I have been on hiatus from business pursuits and have instead been gearing up a skill set that can power just about any viable business to success: the power to master Google search. That skill set is about to be applied at full throttle. Would you like to come along for part of the ride and see what it’s like? There’s room, climb on board.

If your business still isn’t fully embracing search marketing, then it ought to be.

My contact details are:

  • email: mail@perrybernard.com
  • phone: +64 21 239-9106
  • linkedin: https://www.linkedin.com/in/perrybernard/


Mine is not the best of educations. Actually, just fairly average for 1970’s and 80’s New Zealand. I grew up in a forestry town in the Waikato. For an immigrant that looked and sounded like a local, fitting in was often challenging. A lot of time alone was filled with trying my best at many different sports and a need to excel was born.

First Business

My first commercial enterprise was Impact Photographics – a Kodak Express lab and retail outfit in the town where I grew up. This is where I practiced my customer service skills, and developed a side business as a photographer for weddings and special events.


In 1998 I became the national trainer for photolab operations for the Eastman Kodak Company (NZ) Ltd. It sparked an interest in teaching, speaking and presenting to groups. My role at Kodak also required that I help manage the operations of up to 30 photolabs and their staff for two iconic nationwide retail chains.


I developed an interest in language as a child but didn’t realise the passion until adulthood when it was re-ignited by developments in Artificial Intelligence. In 2003 I enrolled at the University of Auckland to learn linguistics – the science of language. I complimented this with a study of Russian language. To me, language diversity reinforces perception of underlying meaning and reveals a universality and similarity between people of all cultures.


The future will be exciting, prosperous and fast changing. I’m ready for it.